The Effectiveness of Hosting an Event on Learning Outcomes in Event Education

This study is formed based on experiential learning theory to provide students with real life experience to plan, organise, and host an event. It aims to evaluate the overall satisfaction and effectiveness of the course in knowledge and skills acquired by participated students. Two forms of evaluation – Reaction and Learning based on Kirkpatrick’s learning evaluation informed the study. Online questionnaire was developed to collect data from two classes comprising of 80 students who completed a course on Event Management in hosting a live event. The data revealed that experiential learning is a satisfactory learning method for event education; meanwhile, insights on effectiveness of knowledge and skills acquired through experiential learning method implemented are revealed.

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Keywords: event education, experiential learning
Categories: Critical action in the classroom