The Graduates’ Perspectives of Event Management Education

The event industry is wide and dynamic. It is challenging for educators to come up with a perfect curriculum to suit all. The blue ocean strategy, in which industry stakeholders are involved in curriculum design, was adopted by Hong Kong Polytechnic University in generating the curriculum of Convention and Event Management (Jones, 2010). Nevertheless, tracking the success of a curriculum is equally important, which provides valuable feedback to educators for future improvement and development of the curriculum. This study attempts to explore the relevance of a degree in event management to graduate’s career development in the event industry, and to possibly enrich and enhance curriculum development for event management at the tertiary education level. The paper is divided into four sections. Literature review plays the role of informing the research context on event education, graduates’ attributes and early career challenges. The research method and data collection are discussed in the second section. Research findings are revealed in the third section along with discussion. Insights and future research path are discussed at last in the conclusion section.

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Keywords: event management education
Categories: Critical action in the classroom